Envy Room FW 2012. collection

Photo by Matija Habljak

Last night I saw the FW 2012. of one of my two favorite Croatian brands – Envy Room. Designer duo Vjeko and Nikica have yet again proved how well they know exactly what Envy Room women wants to wear. Not only they are quite in touch with their clientele, but I like them for knowing where to talk to their customer.

Copyright: STEFANO FIORENTIN

They are far the best designers in Croatia when it comes to using social media and digital media overall to scan the market and lead daily conversation with their customers. They are personally engaged and replaying to their customer questions on their website, Twitter profile, Facebook page, blog, guest column on one portal and they recently opened account on Pintrestas well.

Hereyou can see the interview I did with the boys couple of months back.

Envy Room designer team followed their SS 2012. collection theme which was inspired by glamorous retro 40's transitioning into 50's with darker and bolder color pallet, where they played with color blocking, floral prints and fabrications ranging from playful and romantic floaty sheer maxi dresses to naughty pin-up inspired, tailored strict lines Dominant colors were red wine, petroleum, cream and deep purple accessorized with gold and silver details.

Photo by Matija Habljak 

I really love the contrast they did with mixing day wear pieces with glam maxi skirts. My very favorite was a tight floral piece which I find day wear office appropriate and of course gorgeously romantic floral dresses perfect for spring and summer nights for tall girls like me J

What is your favorite Envy Room piece for FW 2012?