Boardroom to red carpet was the first what came to my mind looking at Lei Lou by Alex Dojčinović SS 2012. Collection. Alex has stayed true to her brand equity, flirting with trends but not being bound by them.
As I wrote in one of my previous reviews of Lei Lou collections, Alex is a Lei Lou women, strong, confident, independent, intelligent, knows exactly what she wants, but still a true lady, polite, kind, warm and romantic, fragile and gentle. This is why she is able to understand and cater to alike women who buy her pieces – she is one of them and she truly knows what they want and need living such a busy, working women lifestyle.
So she creates comfortable, multi–wear pieces using best quality fabrications, gorgeous statement accessories which accommodate all of the working women needs from work day (big purses or maxi envelope bag which fits iPad) to attending after work events (small bright purses & clutches and chunky jewelry).
All photos via www.moda.hr
This season’s collections common denominators are mint, gold, aqua and nude color pallet, statement clear cut purses and square clutches, perfectly tailored pencil skirt romanticized with mint color lace or suggested floral print worn effortlessly looking with a second skin soft and silky blouses and gorgeous maxi dresses which can be worn with a fitted jacket during the work day and without it for a glam night and a fitted sleavless work dresses with ruffle sleaves.
Shop the new Lei Lou collection by contacting Lei Lou showroom:
