Dare to care!

Let's be honest, as much as we all adore fashion, can't live without this seasons shoes and accessories when the push comes to shove we all know what matters the most or at least we should.


It is always easier in the light of our own personal problems and worries to close up to others suffering with numerous excuses we all often make. Seems like during holiday season we are most charitable and most willing to open our wallets when it is cold outside and media are filled with sad stories and charity causes asking us to help, and we are buying many presents and excessive amounts of food while we still precessly hold and are very hard to give what is most valuable to us - our time.


Today, the hardest thing for a person to do is to gift someone with a piece of our day, an hour or a minute of our time and do nothing,just listen.


As one of the most profitable industries in the world, especially now in times of economic crises fashion industry has to and has a duty to give back and help, not only in the communities where the fashion company sell their clothes, but also where their clothes are made, where their fabrics and other raw materials are sourced as well as the people who work for them, which is often the biggest challange for growing company in such a competative industry and many when they do it, they do it out of guilt or following some bad publicity. 


Some fashion companies however do invest more and more into corporate responsibility projects, some of the biggest ones are: , Ralph Lauren's Pink Pony collection - proceeds go towards fighting breast cancer, Fashion Delivers - charity organization helping the survivors of natural disasters and the latest one -  Designers against aids supported by H&M and many other designers, celebrities and fashion bloggers.

In Croatia we just recenly had some individual attempts of fashion designers to support the textile factory workers in strike as well as some forms of celebrity rebellion towards the poor government leadership in crises but nothing major.


 What do we think about fashion activism?


Here are some examples of fashion activism good and bad:

Vogue India, August 2008.

Vogue Italia, August, 2006.

Italian Vogue, September, 2006. Steven Meisel

Vogue Italia, August, 2010.

Shouldn't fashion as for of art and free expression be exactly that, and as such showcase a social and economic situation as well as people's frame of mind in the light of it all?

Is there social responsibility and sensitivity in Croatia? 

What is the fashion bloggers roll in it?

"I choose to rise up out of that storm and see that in moments of desperation, fear, and helplessness, each of us can be a rainbow of hope, doing what we can to extend ourselves in kindness and grace to one another. 

And I know for sure that there is no them.. there's only us."

~Oprah Winfrey~

Xoxo darlings,